If you are selling your home, you want to be able to sell it quickly and for the best price. One of the best ways to do this is to stage your home. We are a real estate team in Northern Colorado who sell many homes a year. We can attest that staging a home, can make a big difference in how fast a home will sell and for how much.
In theater, staging refers to the process of designing or modifying the performance space for a movie. In real estate terms, it means to design and modify your home for presentation to potential buyers. The goal is to present a house that will create a connection with your buyers. It is a simple marketing strategy. Your customers will buy the products that are the most attractive to them.
Here is a list of staging tactics to help make your home one of the most attractive houses on the market.
Do your research before staging a home to sell
One of the first things you should do, is research several homes on sale that are similar to yours. This includes square footage, the number of beds/baths, features, and most importantly, price range. Attend open houses and take note of how the house is set up. It also helps if you tour new construction model homes. The purpose of model homes, aside from attracting buyers, is to show new design trends and reveal how a home should be set up. Doing your research will give you an idea of how homes similar to yours are presented and give you ideas of what attracts potential buyers.
In Colorado we have a very hot seller’s market. You may not have to spend as much time or money staging a home here as you would in a market that is more in favor of buyers. The price range of your home will also determine the amount of staging that may or may not need to be done. This is why it is important to see what the competition is doing.
When of the most important things to do when staging is declutter
A tip from our very own agent, Justin Gesso, is to declutter your home. This will include clearing out your basement, storage rooms/closets and removing personal items. Most storage facilities offer special discounts for the first month you rent out a space. If the housing market is moving quickly, the average time to sell a home can be as quickly as one month, so you won’t be using a lot of money to use the space. You should also clean up the outside of your home because that is the first thing your buyers will see. Leaving toys, hoses, leaves, and weeds could negatively influence your buyers.
While it may seem like storage areas are a great place to store all your stuff. Storage areas can be a great selling point and the bigger and neater they look, the easier it will be to sell your house. It is also important to remove personal items from your home. You want people to look at your house, not pictures of you and your kids on the wall. You also want to avoid having large pieces of furniture in small rooms. Make sure the counters in the kitchen and baths are free of debris and almost all items. Avoid having any furniture in hallways and keep all walk ways wide and open.
Highlight key features when staging a home
Although decluttering is important, you shouldn’t completely clear out your home either. It is important to keep furniture and certain decorative items in your home. Use your existing furniture to your advantage by highlighting the key features of your home. These features could range from a large bay window, a fireplace, or an open living room. You can also use your furniture to downplay negative elements in your home. Investing in decorative towels, pillows and throws will create a cozy atmosphere and improve the visual context of certain rooms.
Make sure your house is always as clean as possible!
Last, but certainly not least is to clean your home. Clutter and dust is one of the first things potential buyers will notice. Be sure to deep clean and dust everything in your home. You never know how observant your buyers will be so cleaning everything before a showing will benefit you greatly. It may also help to have your carpets cleaned. If you have pets or children, there is a very good chance that there are spills in high traffic areas. Cleaning your carpets will get rid of those messes and create a fresh environment. Do not be afraid to hire a professional cleaning company to deep clean your home.
When selling, it is important to have the mindset that your home is now just a house. Try not to get emotionally attached to how it looked when you lived in it. The more neutral you can make you house, the more people it will appeal to. By staging the home with minimal furniture you give potential buyers the impression that they already live there and where they can put there things. It will spark their imagination and increase your chances of selling your home. Staging is a great way of achieving that goal and give you the upper hand on your competition.